Sales Vision and Strategy
Sales Vision
We want to achieve challenging, attainable, positive change.
We want to create an inspirational and Powerful Vision for your commercial activities which fits in with your Corporate Objectives and Marketing Plan.
Together we will:
Define our SMART GOALS. Detail the platforms for growth and the key initiatives which will lead to the Powerful Vision becoming a reality.
Get in to the granular detail on where we want to be in the market, where we can be best and how we can outplay the competition.
Prioritise. Determine where we will not compete.
Decide the key metrics on which to judge the commercial performance. Make the KPIs living and breathing targets for the team.
Connect the capabilities of the team, make it exciting and set in motion the desire to make things happen!
Where Will We Win –
Omni Channel Strategy
A tightly defined Channel Strategy will:
Help you Reach more of the right type of consumers both online and in bricks and mortar
Drive enhanced value by selling Direct to Consumer
Block competition by dominating the most important Channels
Build capability and skills in the Channels which are most critical to success
Differentiate the proposition for each Channel whilst maintaining a consistent Brand identity
Prioritise key customers and those destined for growth.
Identify which Channels are best to build Credibility, Consideration or Conversion then build the Channel Plan through this lens.
How Will We Win –
Pricing and Promotion Strategy
With the right pricing and investment framework we will:
Improve profitability by establishing minimum margin thresholds for each channel.
Improve revenue and margin by targeting any online sellers who are undercutting the core business.
Improve Return on Promotional investment by establishing clear success criteria and controls.
Ensure promotional investment is targeted at the strategically important Channels and Customers.
Deliver clear pricing ladders which reflect the product proposition and channel.
Scenario plan future pricing and promotional activity and likely competitor reactions.
Provide the Commercial team with freedom to operate within a framework .
Why Commerciality?
Commerciality will :
- Provide clarity and insight on priorities;
- Develop a Commercial Action Plan to drive growth;
- Deliver robust channel and customer growth plans;
- Align your commercial capability with your sales objectives;
- Help you execute the plans effectively.
Testimonials
Darrell delivered profitable growth for us in key UK and International markets via winning channel strategies. Darrell knows how to win in Retail and Amazon.
Darrell facilitated a recent Boom strategy day which successfully re-aligned the Board behind some new key objectives and helped articulate what was needed to deliver them.