Kick Start
Commercial Action PlanKick Start your Growth Planning
This is the start point to helping you grow your business. We will:
Identify your needs
Isolate what is most critical
Recommend Quick Wins and Strategic Levers to work on
Commerciality Approach – 5 STEPS
1. Engagement and Understanding
- Pull out Insights from your past performance and key stakeholders.
2. Identify and Isolate specific growth opportunities and market gaps
- Decide which Channels to dominate and plan how we will win there.
- Establish pricing thresholds, targets, promotion investment and profitability.
3. Determine Barriers to Growth
- Gain clarity on what can stop us achieving our objectives.
- Plan to combat specific competitive threats.
4. Commercial capabilities required to achieve future strategic objectives
- Ensure your Sales and Commercial teams are fully equipped with the skills and capabilities to deliver their KPIs.
5. Recommended Commercial Action Plan
- Short Term Quick Wins.
- Strategic Objectives.
- Outline Strategic Plan.
Why Commerciality?
Commerciality will :
- Provide clarity and insight on priorities;
- Develop a Commercial Action Plan to drive growth;
- Deliver robust channel and customer growth plans;
- Align your commercial capability with your sales objectives;
- Help you execute the plans effectively.
