Effective Implementation

I will help you to keep the momentum and energy to achieve your Powerful Vision. I will work with you side by side to overcome obstacles and ensure GOAL delivery. There are 3 parts to the follow up:

Touch the tilla

Are we executing the Commercial Strategy well? Regular checks to ensure the Sales Plan is on track and obstacles identified and overcome. Review sales and operational performance against the KPIs

Route Check

Is the Commercial Strategy working? Trimesterly checks to see if we are where we think we are and that we are going in the right direction. Need to take account of any changes in circumstance or priorities.

Ongoing support

Full availability to discuss issues and help with specific challenges as and when they arrive.

Skills

I will help you identify and improve the critical Sales Skills required for growth in a consumer goods environment

Leveraging Core Selling Skills
Constructing Persuasive Sales Arguments – how best to sell our proposition taking into account the Category, Competitors and Retailer demands
Ensuring clarity on roles and responsibilities
Identifying training opportunities – where can added skills leverage the biggest benefit, how best do we utilize the breadth of skills of the team
Leadership Coaching – deliver senior level coaching for Performance Enhancement

Commercial Excellence

Commercial Excellence needs tangible KPIs based on agreed success criteria, covering outputs such as revenue and margin but also the input performance metrics and return on sales investment.

Identifying and delivering on a series of Quick Wins to create that Feel Good factor in the team as they work their way towards the bigger prize.

Having the right format of incentivization and targeting teams on the right metrics will ensure focus on what is important.

Why Commerciality?

Commerciality will :

Provide clarity and insight on priorities;
Develop a Commercial Action Plan to drive growth;
Deliver robust channel and customer growth plans;
Align your commercial capability with your sales objectives;
Help you execute the plans effectively.