Commerciality

Providing Commercial Expertise to Consumer Goods businesses

Commerciality

Delivering Actionable Sales Growth Strategies

Commerciality

Sales Focus, Alignment and Action

Are you looking to boost your sales growth?

Do you need to balance bricks and mortar channels with online retail or direct to consumer?

Do you want to work closer with your customers?

Do you have difficulty turning top line sales objectives into clear, actionable plans?

If these are your challenges, I can help.

Commerciality works with clients to provide clear actionable solutions.

I will help you:

Focus your commercial strategy on agreed priorities

Connect your objectives to those of your customers

Align your commercial team capabilities with what you need to achieve

Deliver excellence in execution

 

My Services

ACTION PLAN

SALES VISION

SALES STRATEGY

EXCELLENT
EXECUTION

EFFECTIVE
IMPLEMENTATION

SKILLS AND CAPABILITIES

About Darrell

I have been fortunate to work in organisations where achieving significant annual growth has always been the objective. With this goes first hand experience of putting in place the initiatives and team capabilities to deliver fast growth and the behaviours needed to succeed and to replicate the following year.

Why Commerciality?

 

Commerciality will :

 

  • Provide clarity and insight on priorities;
  • Develop a Commercial Action Plan to drive growth;
  • Deliver robust channel and customer growth plans;
  • Align your commercial capability with your sales objectives;
  • Help you execute the plans effectively.
success

Frequently Asked Questions

What type of business do you work with?

Whether you are an established business looking to step change sales performance or a newly formed company looking to navigate an omni-channel route to market, Commerciality can help. Together we will determine what sales success looks like at a granular level and detail the key building blocks and capabilities needed to achieve it.

How do I know Commerciality is right for my business?

The KICK START plan will outline recommendations on the commercial Vision and ‘Where We Will Win’ and ‘How We Will Win’ strategies. You can choose to work with Commerciality on further scoping and delivery beyond this point or to progress with the recommendations independently.

Can Commerciality develop my Marketing Plan or E-commerce strategy?

It is important that the Commercial Plan fits into the overall Marketing Strategy. Where specific Marketing or E commerce input is required, Commerciality works with selective associates to provide the right level of expertise.

 

We are a small business and can’t afford a full time Commercial Director, how can you help?

There is an option to work with Commerciality on an ongoing basis where you can get a bespoke level of input tailored to the needs of your business both now and as it develops.

 

 

Do you only work with FMCG or Consumer Goods?

FMCG Retail and Direct to Consumer are very competitive areas and the principles developed in dealing with these channels can be applied to other sectors.

 

 

Companies & People I’ve Worked With

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Testimonials

Darrell was able to find growth in a competitive market by delivering on stretch business plans with key customers and expansion in to new digital and Retail channels.

Kay Twine, CEO

Darrell knows how to win in Retail. If you want your product to be available where your customer shops, you need Darrell.

Josh Penny

Founder and CEO, Actegy Health

Commerciality
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